In my ongoing quest to understand the creative process behind billboard advertising, I have hit yet another snag, Exhibit A, above, at the Lechmere Green Line T station. It is a rather eye-catching ad, with the ample white space, but who is supposed to be delivering the message here? Aliens? The Quaker Oats guy, presumably dead for some time now? God? I’m just not sure. But maybe that’s the beauty of the ad… it makes you think! Genius!
Last week I mentioned the new billboard pillar being erected near Rt.1/I-93 and the Gilmore Bridge. Well, one advertiser has already claimed a spot. If God is trying to sell us Quaker Oats, then his boy is getting in on the marketing act, too. In case you can’t see the photo (should be to the right), the billboard reads:
Need a miracle?
www.miracleJESUS.org
WE DID!
A happy-seeming family is pictured in the bottom-right corner. Another cryptic ad. I checked out their site but couldn’t quickly figure out what they are pitching. Jesus must have some bucks, though, ‘cuz that primo ad space has got to be esssspensive!