This billboard cracks me up.
Every time I’m greeted with this image as I pedal over the Gilmore bridge from Charlestown into Cambridge, I shake my head in disbelief. What kind of condos are these? After this marketing campaign, I’ll bet they’re all filled with 18- to 24-year-old males… on second thought, make that 13- to 99-year-old males. Strawberries… wise choice. Does this woman live at Northpoint?
Here’s a phone conversation I imagine:
Jimmy: Mom, I’m sleeping over Bobby’s tonight?
Jimmy’s mom: Again, Jimmy? You haven’t been home for 3 months! That’s not right… you’re only 13! By the way, those Northpoint clowns called again looking for your mortgage payment. They think I was born yesterday! No 13-year-old owns a condo. They must have you mixed up with somebody else.
Jimmy: Maybe you should send ‘em a check anyway, Mom… ya know, just in case…